S.E.A Aquarium ( #2 Zoo
& Aquarium ) on TripAdvisor
Hello Yuki! Let me bring you on a journey to the magical
S.E.A. AQUARIUM SINGAPORE!
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A) I will classify this attraction according to the visitor market by...
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| Young and old |
Stage in the family life cycle-
Families with young children are commonly seen. It was a great sight to see! I was also amazed to see a granny tagging along with a family as well. It made me missed my granny too; the sea aquarium is a good place from family fun, bonding and education for the young and the old.
Coupling stage- Many couple was seen spending their time together too.
Means of transportation-
Families with young children are commonly seen. It was a great sight to see! I was also amazed to see a granny tagging along with a family as well. It made me missed my granny too; the sea aquarium is a good place from family fun, bonding and education for the young and the old.
Coupling stage- Many couple was seen spending their time together too.
Means of transportation-
Sentosa Express:
Most of the visitor took the Sentosa express from level 3 of Vivo City as it a
stop away to Waterfront station, Resorts world. They are required to pay $3.50.
Car: Families with car
can entered via RWS B1 car park, with car park and Island admission charges
applied.
Walk: Make your way to
the Sentosa boardwalk via VivoCity shopping mall at level 2 which allows guest
to have a 10 minutes stroll with travellator into Sentosa with an admission fee
of $1.
Other
means of transport:
Universal
Studios Singapore® FREE Shuttle Service for tourist only,
Taxi
$3 surcharge, Public bus RWS 8
Tourist
Coaches to and fro from Johor Premium Outlets
A video that I have took showing children who are amazed at these jellyfishes.
Some
of the various personally and lifestyle of visitors I have notice were:
Curious
children are mesmerized by the jellyfishes and sea creatures.
Serious
Professional photographers are seen snapping away with their exaggerated long
lens, huge cameras.
Enthusiastic
guest will have to squeeze their way out from the crowd after going up close to
take a snap shot of the sea creature.
B) Some motivating factors that
will interest you to the visit are...
I
have recommended you the S.E.A. Aquarium and not the other attraction as the
oceanarium is one the latest attraction as compared to the Singapore Zoo and
the Singapore Flyer.
What’s more? Currently the official holder of 2 Guinness World Records, being the largest aquarium and it has the largest acrylic panel measuring 36 meters wide and 8.3 meters tall, weighing over 250,000kg bags of rice! Can’t imagine how huge is the acrylic panel? Straits Times allow us to imagine, stating its surface area is as huge as having 2 rows of 6 storey worth of double decker buses stack on top of one another.
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| SHARKS FOR JAWS |
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| A huge fan of the movie JAWS? Come face to face with more than 200 sharks as they swim over you. |
For Core products the attraction offers a walk into a magical world of underwater
atmosphere and breath-taking experience, nostalgia, opportunity to learn,
interest sought with good service, relaxation, accessibility and excitement.
800 species of aquatic creatures
For Tangible products, S.E.A Aquarium offers 800 species of aquatic creatures, over
100,000 sea creatures, 42.8 million liters of water. Huge acrylic panels of
different sizes and designs of aquariums (like the concave glass panels),
ramps, walkways, informative wallpapers, stairs, lights, lifts and signage,
other visitors, gallery guides, quality and standard of stuffs.
For Augmented products the attraction offers are, opening hour, shuttle bus services, souvenir shop, signage, brochures and maps and an ocean restaurant inside the aquarium as you see the fishes swim pass you as you dine in.
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| Concave glass panels, to zoom into the sea creatures |
Pic 5-informative wallpapers, of
different sizes and designs of aquariums maps and signage
For Augmented products the attraction offers are, opening hour, shuttle bus services, souvenir shop, signage, brochures and maps and an ocean restaurant inside the aquarium as you see the fishes swim pass you as you dine in.
F&B outlets: Restaurants and Snack Bars
Tangible benefits!
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| Retail outlets are available to fill your stomach! |
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| S.E.A.SIDE SNACKS selling small bites like sandwiches and drinks. |
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| Guest services/information desks as well as the lost and found service are situated at the entrance near the ticket booth of the SEA Aquarium |
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| Retail Outlets: Souvenir shop and SEA Aquarium photo booth at the entrance of a pic at $50. |
Want to catch a star or be awe-struck,
or feel how a starfish feels like? This is the most significant tangible
benefits that you can take away and to enjoy from the attraction!
Presenting you the touch pool where you can reach your hands to hold a starfish. These vulnerable star fishes could be held in your very own hands. Not to worry, there are friendly staffs that help to facilitate this unique experience. There is even a small sink where you can wash your hands after you held these precious stars.
Intangible benefits
It is really an awe-stuck experience and
mesmerizing moment for me. The largest fish tank in the world offers a vast
diversity of lives under the sea, where you could even view these sea creatures
face to face! The huge glass panels that S.E.A. Aquarium offers provides us a
window to the marine lives as they swim over and past you. I am impressed and
felt a whole new exploration that one mustn't miss! I have learnt and
discovered many interesting species that existed and I am assured that you will
be amaze as you make a visit to this attraction!
The staffs involved in producing and delivering the product are part of the product itself.
The staffs are friendly and polite when facilitating the handling of starfishes at the touch pool. They are patient and professional with explanations as well as taking care of situations on site. They are equipped and well prepared to meet different people of different ages, personalities and countries which may post a challenge as they have to address people who speak a different language.
The customers themselves are involved in the
production process.
After the customer experiences of handling of
the starfishes, the product gave the customer knowledge on how a starfish felt
like and learnt to understand the vulnerability of sea creatures to some
extent. Hygiene might be a concern as the guest do not wash their hands before
placing in their hands to hold the sea creatures, overtime, the harmless sea
critters might be affected.
The service product is not standardized.
There might be times where the customers are unreasonable or there is a language barrier, attitude of staff will be crucial at this moment. It will be a challenge to overcome uneasy situations like these.
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| Proof of visit: One day pass and ticket |
A one day pass of the S.E.A. Aquarium is perishable
as it has a validation period where it has to be used before it expires. To
make a visit before the pass expires becomes a challenge to busy guest who
cannot take out time from the hectic schedules.
There is no tangible product to carry home.
A comment on a blog post by Jacquie on December
26, 2012 at 5.32pm in http://dejiki.com/2012/11/marine-life-park-sea-aquarium-review/ stated
that the staff at Ocean Restaurant are unprofessional in which the staff did
not apologized and are irresponsible. Jacquie who pointed out that the
staffs were charging a dish less, even misplaced her signed receipt! Jacquie
was requested to re-sign the customer copy and give it to them.
Unlike a manufactured good, the delivery of the
service is unable to be exchange or refund if the experience is unsatisfactory.
The surroundings of the service delivery process are
a feature of the service.
The aquarium
can be very crowded on the weekends and school holidays which resulted in
customers squeezing their way in and out of the crowd to view the different
exhibits. Facilitating human traffic flow may post a challenge to limit the
amount of people in the S.E.A. Aquarium.
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| Sea urchins do have eyes and mouth spot them! |
D) The S.E.A. Aquarium has been highly ranked on TripAdvisor.This was because it has met the needs
of visitors and has been successful in promoting itself.
It has met the needs of its target
market through programs, facilities, services and procedure.
Having
families as their targeted audience, they have programs to cater to children
like art and crafts. Moreover, facilities like the ramps are also available for
the elderly with wheelchairs or infants with strollers. Lifts are also available
for the disabled to access both storey without difficulties. There is also a 90
minutes guided tour service for $16 from 11pm-3pm to cater to families who want
to grasp an exclusive opportunity to learn more. Stairs with handles and the clear emergency exits are also cleared at all times.
Contact Number: +65 6577 8888
Email: feedback@rwsentosa.com
OR
Link for form to answer any of your inquire:
Email: enquiries@rwsentosa.com
Whats more!
What
is so unique about the S.E.A. aquarium is that the Ocean Restaurant and
Equarius Hotel Suites provide guest a floor to ceiling window that
allowed guest to look right into the sea aquarium. Guest will be able to enjoy
their meals, bathe with the fishes and have their good night rest beside the
panels of the aquarium!
Below
are links to a peak on guests who had experience these luxurious moments. Remember to click on them!
Can’t
imagine how it feels like?
The
Equarius Hotel offers 11 limited double-storey ocean suites with a night worth
of $2400++ with 24/7 butler service.
The
63 seated Ocean Restaurant opens daily from 11am to 10.30pm
(Last order at 10pm)
However there is a minimum spending of S$25++
per person between 11.30am to 2.30pm; 5.30pm to 10.30pm.
http://www.camemberu.com/2013/02/cat-cora-opens-ocean-restaurant-at.html
What makes the attraction better than their competitors?
What makes the attraction better than their competitors?
One
competitor S.E.A. Aquarium faces is the Underwater World Singapore as both sea aquariums
are located at Sentosa Island. Both attraction offers similar product of the
oceanarium.
For comparison,
S.E.A.
Aquarium
Open
daily from 10.00am - 7.00pm, (Last admission at 6.30pm)
Ticket
booths: 09:30am-07:00pm
Adult:
S$29 (US$24)
Child
and senior citizens: S$20 (US$16)
Students
who showed their student pass: $20
Located
at waterfront station.
Underwater World
Open daily from 10.00am - 7.00pm, (Last
admission at 6.30pm)
Adult tickets are priced at $25.90, child
$17.60.
Located at beach station.
The
S.E.A. Aquarium is also more accessible as it is located at resorts world, one
stop away from Vivo city via the Sentosa express to waterfront station while
the Underwater Word is located 3 stops away from Vivo City at the beach
station.
Both operation timings are the same. Even though the prices for Underwater World are slightly cheaper which includes experience at the dolphin lagoon, the S.E.A. Aquarium offers a diverse variety of marine life offering 10 zones with 49 habitats with more than 100,000 marine animals makes the attraction unique, it also includes dolphins in their aquarium as well.
Both operation timings are the same. Even though the prices for Underwater World are slightly cheaper which includes experience at the dolphin lagoon, the S.E.A. Aquarium offers a diverse variety of marine life offering 10 zones with 49 habitats with more than 100,000 marine animals makes the attraction unique, it also includes dolphins in their aquarium as well.
Hence,
S.E.A. Aquarium is more accessible and value for money.
Has it been successful in promoting itself?
Positioning
its brand to be label currently as the biggest oceanarium in the world made it
successful and well-known. Furthermore, packages are implemented to offer
discounts to families that goes to the aquarium all year world through
purchasing of their annual pass. However, the annual pass is currently sold out
due to overwhelming responses. This shows that it is successful in promoting
itself.
E) Commenting on the impact the attraction has
on Singapore...
Economic impact-
Increase in income for government and foreign currencies as taxes are paid on
items bought and entrance charges. Visitor’s expenditure also has a multiplier
effect within local and regional economy which increases tourism receipts.
There is also creation of jobs where new job opportunities are open to the
citizen.
Environmental impact-
The aquarium has help to raise awareness of conservation, providing field
conservation and habitat protection for the sea creatures. Through
conservation, the sea aquarium can prevent extinction of rear sea species in
polluted seas and eaten up by its predators.
Social-cultural impact -
Large crowds in the SEA Aquarium can ruin experience and atmosphere.
Proof of visit:
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| Finding NEMO LIVE IN ACTION! |
So what are you waiting for?
Head on down with me to the S.E.A AQUARIUM SINGAPORE TODAY!
Appendices:
Copyright
© 2012 Singapore Tourism Board. (2012).S.e.a. aquarium™. Retrieved from http://www.yoursingapore.com/content/traveller/en/browse/see-and-do/nature-and-wildlife/wildlife-parks-and-attractions/sea-aquarium.html
Sue-Ann Tan. (2013, April 08). Resorts world's aquarium clinches two guinness world records. straitstimes. Retrieved from http://www.straitstimes.com/breaking-news/singapore/story/resorts-worlds-aquarium-clinches-two-guinness-world-records-20130408
© 2013 TripAdvisor LLC. (2013, MAY 18). S.e.a. aquarium. Retrieved from http://www.tripadvisor.com/Attraction_Review-g294265-d4009739-Reviews-S_E_A_Aquarium-Singapore.html
Copyright ⓒ Resorts World at Sentosa Pte. Ltd. (n.d.).Discover s.e.a. aquarium. Retrieved from http://www.rwsentosa.com/language/en-US/Homepage/ThingsToDo/MarineLifePark/SEAAquarium
RWScoop. (2013, May 13). [Web log message]. Retrieved from http://mlp.rwsentosablog.com/2012/11/20/be-awed-by-the-worlds-largest-aquarium/
Maryanns. (2013, April 08). Marine life park visitors get 1st glimpse of dolphins. asiaone. Retrieved from http://www.asiaone.com/News/Latest+News/Relax/Story/A1Story20130408-414465.html
Family life cycle. In Theories of human development. Retrieved from http://psychology.wikia.com/wiki/Family_life_cycle
Tanya Procyshyn, T. (2013, March 30). [Web log message]. Retrieved from http://www.travelfish.org/blogs/singapore/2013/03/30/s-e-a-aquarium-singapore/
RWSCOOPER (2012, NOV 26). [Web log message]. Retrieved from http://www.rwsentosablog.com/2012/11/26/insights-ocean-suites-our-bedroom-has-a-view-under-the-ocean/
Ling, C. (2013, Feb 02). [Web log message]. Retrieved from http://www.camemberu.com/2013/02/cat-cora-opens-ocean-restaurant-at.html
